A/B Testing
Instapage & AI
Questions
- Have you encountered A/B testing?
- Where are some places where you think it could or should be used (e.g., class names)?
- Are there merits to HiPPOs (“highest-paid person’s opinion”)?
- Are there downsides to an A/B world?
Using A/B results
- In small groups review Wikimedia
2010 Banner testing and recommend four tactics the Wikimedia Foundation should follow in its
fund-raising.
- Which of Cialdini’s 7 persuasion tactics are you employing (if any)?
Jimmy is watching
(see Know Your Meme)