Instapage & AI

Questions

• Have you encountered A/B testing?
• Where are some places where you think it could or should be used (e.g., class names)?
• Are there merits to HiPPOs (“highest-paid person’s opinion”)?
• Are there downsides to an A/B world?

Using A/B results

• In small groups review Wikimedia 2010 Banner testing and recommend four tactics the Wikimedia Foundation should follow in its fund-raising.
  • Which of Cialdini’s 7 persuasion tactics are you employing (if any)?

Jimmy is watching

(see Know Your Meme)

Questions?

A/B Tests & WP

• Design an A/B test.
• What example contributions that would violate WP:NPOV, WP:V, and WP:NOR?