Open Codex HISTORICAL entry

2008 Jan 15 | Britannica love

britannica loveIn Harvey Einbinder's excellent "The Myth of the Britannica" he includes some of the advertisements used to sell Britannica around 1960 including this one: "HOW CAN YOU EXPRESS THE INEXPRESSIBLE LOVE YOU FEEL FOR YOUR CHILD?" The actual copy, contributed to Dr. D. Alan Walter is not by an eminent child psychologist or educator, but one of the Britannica's salespersons.

Open Communities, Media, Source, and Standards

by Joseph Reagle