Affective commitment

… based on feelings of closeness and attachment to members or group (Kraut et al. 2012, “Building successful online communities”, p. 78)

Identity vs Bond

Identity-based affective commitment is a feeling of being part of the community and helping to fulfill its mission. In contrast, bond-based affective commitment is feeling close to individual members of the group. (Kraut et al. 2012, “Building successful online communities”, p. 79)

which is User:Imzadi1979?

ex. Document design criteria

in three groups, for each claim, suggest (1) a research method for testing it, or (2) find an insight, tip, or example (you can bundle similar criteria)

1. Identity-based commitment (1-12)
2. Bonds-based commitment (13-21)
3. Preserving commitment (22-26)

Effects of IBC

1. leads people to continue … in the face of membership turnover
2. makes people more compliant with norms than does bond-based commitment

Enhancing IBC 1

3. recruit or cluster … into homogeneous groups
4. provide a name or tag for a common group
5. … or identify shared interests
6. named subgroups increase members’ commitment to the subgroups …
7. and to the larger community as long as subgroup identity is not in conflict

randomly labeling a group [of strangers] with an arbitrary label (“over-estimators” or “under-estimators”) could activate a common identity (Kraut et al. 2012, “Building successful online communities”, p. 82)

Enhancing IBC 2

8. make community fate, goals, or purpose explicit
9. provide interdependent tasks to reduce conflict among subgroups
10. highlight an out-group (and compete with it)
11. emphasize a threat to the group, especially from an external source… but may alienate peripheral members
12. make group members anonymous to foster identity-based commitment

Enhancing BBC 1

13. recruit existing social ties to community members
14. facilitate interaction with “friends of friends”
15. display photos and info about individuals
16. encourage personal conversation
17. places, spaces, groups, friend feeds, etc. encourages repeat interactions
18. personalized profiles increases self-disclosure and interpersonal relations

Self-disclosure – the exchange of personally reviewing information – is both a cause and a consequence of interpersonal attraction. (Kraut et al. 2012, “Building successful online communities”, p. 94)

Enhancing BBC 2

19. pseudonyms increase self-disclosure and interpersonal liking in sensitive contexts
20. active self-disclosure with visible response
21. highlighting interpersonal similarity fosters closeness

Preserving commitment

22. community conversations don’t scale well without clustering
23. diversity of members’ interest can alienate, especially those with IBC
24. going off-topic can reduce IBC and increases BBC
25. going off-topic together can increase BBC and IBC
26. personalized filters help with above

The loss of commitment

QICs go around

Identity & bond

• Identity-based affective commitment

  • … is a feeling of being part of the community and helping to fulfill its mission.

• Bond-based affective commitment

  • … is feeling close to individual members of the group.

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