Salerno’s False Prophets

Joseph Reagle

Our question(s)

Two takes

Self-help as a SHAM

George Carlin channeling Steve Salerno

Self-help as “practical philosophy”?

Alain de Botton and The School of Life

Go-around

What is your novel question, insight, or connection for today?

“Hopelessly hooked” (ch. 0)

Cui bono?

The most likely customer for a book on any given topic was someone who had bought a similar book within the preceding 18 months. (Salerno 2005, “Sham”, p. 6)

The self-help guru has a compelling interest in not helping people. Put bluntly, he has a potent incentive to play his most loyal customers for suckers. (Salerno 2005, “Sham”, p. 7)

Who suffers?

Myrna Blyth argues that women’s media succeeds by implanting worry, guilt, insecurity, and narcissism in its readers (Salerno 2005, “Sham”, p. 7)

What author does this sound like?

In 1983 the New York Times Book Review had to create a category for advice books so that they would not overwhelm other nonfiction (Salerno 2005, “Sham”, p. 8)

Is this fair?

Self-help is an enterprise wherein people holding the thinnest of credentials diagnose in basically normal people symptoms of inflated or invented maladies, so that they may then implement remedies that never been shown to work. (Salerno 2005, “Sham”, p. 2)

“How we got here” (ch. 1)

History of self-help

Have you heard of any of these?

Empowerment and Victimization

Victimization and Empowerment represent the yin and the yang of the self-hope movement. It is likely that this is and will always exist, no matter which group or message becomes the flavor of the day. (Salerno 2005, “Sham”, p. 26)

  • Katie

Whether you are fully or not responsible for your circumstances.

eg of empowerment and victimization??

  • Thomas Harris: I’m Okay, You’re Okay says the victim
  • Tony Robbins: Awaken the Giant Within is empowering (Salerno 2005, “Sham”, p. 30)

Tony Robbins (ch. 4)

Ever heard of him?

The price

Should the ~$6000 price tag for entry “Date with Destiny” be a concern?

Fire walking

Conclusion

Wrap up

Write a “3-minute paper” (bullets are fine) addressing where you think self-help falls on the spectrum of practical philosophy and a SHAM.

Review

Where did you place self-help on the spectrum of practical philosophy and a SHAM?