Why and how do people “pushback”?

Joseph Reagle

Pushback?

Motivations

Goodbye Twitter

5 pushback motives?

  1. Emotional dissatisfaction: users pushing back because their needs are not being met.
  2. External values: pushing back due to political, religious, or moral reasons (fearful that marketing, consumerism, and distraction is enveloping the user).
  3. Taking back control: users pushing back to regain control of their time and energy.
  4. Addiction: pushing back as a result of technology addiction.
  5. Privacy: users pushing back due to fear about their privacy being violated (privacy is the least frequently reported reason).

egs of motivations??

  1. Emotional dissatisfaction
  2. External values
  3. Taking back control
  4. Addiction
  5. Privacy

Addiction, defined

Internet addiction
a behavioral pattern characterized by excessive or obsessive online and offline computer use that leads to distress and impairment. (Association 2021)

Addiction, really?

Addicted??

What attributes of social media and apps leads to media dependence?

Countering obsession?

Pushback demographics?

Interestingly, pushback has few demographic boundaries. (GomezMorrison 2014)

Behavior

5 pushback behaviors?

  1. Behavior adaptation: managed technology used to reduce dissatisfaction (managed time, applications, fasting, dummy accounts)
  2. Social agreement: collective decisions to limit media use (people putting away phone at a restaurant)
  3. Tech solution: it technology intervention to reduce media use (moving to a dumbs/feature phone)
  4. Back to the woods: dropping out from technology altogether
  5. No problem: whatever it takes, just take it all in

Which is this?

“Social bankruptcy” = “back to the woods”

egs of behaviors??

  1. Behavior adaptation
  2. Social agreement
  3. Tech solution
  4. Back to the woods
  5. No problem

“Digital wellbeing”

& Apple’s Screen Time

Questions

Do you pushback? Will you?

Is push-back a …

Which is this?

What concepts from this course do we see?

pushback, small-world, context collapse, emotional labor

ex. Why & how they’d quit??

How can we adapt our behavior?

Would suggestions (e.g., mindfulness, focus, attention) from the start of the class be useful?

Are you…?

Will you still be reading the comments? (Reagle 2015)

Conclusion

Course wrap-up