Context and code switching
The different Dollies
Work laugh
Clinton’s Changing Accents
Obamas’ fist bump
meaning in action, is polysemous, and changes
How a person makes and enacts meaning (via interpretation) resulting from interaction.
identity and self are constituted through constant interactions with others – primarily, talk. Individuals work together to uphold preferred self-images of themselves and their conversation partners, through strategies like maintaining (or “saving”) face, collectively encouraging social norms, or negotiating power differentials and disagreements. (Marwickboyd 2011, p. 144)
A branch of symbolic interactionism that focuses on everyday life via the metaphor of the stage. Goffman argued that we wish to have our “audience” accept our presentation of self. It includes concepts such as:
Celebrity is a dynamic performative practice rather than personal characteristic or external label (e.g., being on American Idol) (Marwickboyd 2011, p. 140)
… involves viewing friends or followers as a fan base; acknowledging popularity as a goal; managing the fan base using a variety of affiliative techniques; and constructing an image of self that can be easily consumed… (Marwickboyd 2011, p. 141)
… [is] being famous to a niche group of people, but it is also a behavior: the presentation of oneself as a celebrity regardless of who is paying attention. (Marwick 2013, “Status update”, p. 114)
[micro-celebrity techniques] resemble techniques that extremely famous people use to manage audiences on Twitter, rather than relying on formal access brokers like managers and agents to maintain the distance between themselves and fans. (Marwickboyd 2011, p. 141)
Which of these are examples of micro-celebrity vs. meme-fame?
For each item from (Marwickboyd 2010)
Tasks: groups of 5
“You have one identity,” [Zuckerberg] says emphatically three times in a single minute during a 2009 interview […] “The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly,” he says […] “Having two identities for yourself is an example of a lack of integrity,” […] “the level of transparency the world has now won’t support having two identities for a person.” (Kirkpatrick 2010, “The Facebook effect”, p. 199)
“Facebook Is Worried About Users Sharing Less – But It Only Has Itself To Blame Technology” (Hoffmann 2016)