Filter Bubble

Joseph Reagle

The echo chamber revisited (OTM)

Cass Sunstein

People are choosing ____________and living in echo chambers leading to polarization and “unjustified extremism.”

Lee Rainie

The most information-savvy seek out information.

Fewer of these (5%) than used to be.

Eli Pariser

on Zuckerberg’s squirrel

Joseph Turow

We are forced into “reputation silos”/buckets (The Daily You).

e.g., Target’s targeting pregnant women by noticing unscented lotions and supplements.

Critical thinking pause

Did Target Really Predict a Teen’s Pregnancy??

A few months after Pole’s presentation, [NYT] reporter Charles Duhigg interviewed me… he asked for interesting discoveries … I rattled off a few and included pregnancy prediction, pointing him to the online video of Pole’s talk … and introducing him to Pole… One year later… Duhigg published a front-page … article, sparking a viral outbreak that turned the Target pregnancy prediction story into a debacle. — Eric Siegel

Clay Shirky

People want homophily but the Web forces heterophily enraging them and degrading the discourse.

(Confronting people of different opinions also leads to polarization.)

ex. Differentiate (5m)

Using the transcript from The Echo Chamber Revisited differentiate:

Differentiated

filter bubble
our own choices plus algorithms constrain what we see
echo chamber
a filter bubble leading to more extremism
reputation silo
a filter bubble controlled by commercial interests

Research

Breaking out of the bubble

How Can We Avoid Filter Bubbles?

  • Managing cookies and ads via blockers or Incognito mode
  • Reading news sites and blogs which aim to provide a wide range of perspectives
  • Switching our focus from entertainment to education (FS 2017)

Nye vs Ham

Do you think their debate changed anyone’s mind?

Finding ideological diversity

  1. How do you seek for difference?
  2. When did you last change your mind?
  3. What’s something you’ve not made up your mind about?

Questions?

Outlook filter rules

Conclusion

ex. Listicle for responsible & effective filtering??

Questions?

Review

Differentiate