2015-0702
| directed at whom? | Aim? | Who is doing it? | How are they doing it? |
|---|---|---|---|
| speaker | change norms | target | humor/parity |
| target | raise awareness | bystanders who know target | “fact” checking |
| community | support target | unknown bystanders | call for retribution/harassment |
| public | educate | organizations | sharing personal experiences |
| mock | government | compassion and “killing with kindness” | |
| challenge | media | “fuck you” | |
| understand | |||
| connect |
What are the (intended and unintended) effects? How do we measure success?
| Example | directed at | aim | origin | tactics | platforms | effects |
|---|---|---|---|---|---|---|
| #KillAllMuslimes after Charlie Hebdo massacre | community/public | change norms | unknown bystanders | positive parity | ongoing/change the conversation | |
| U.S. State Department tweeting at potential terrorists | community/public/speaker | educate/change norms | government | fax | ongoing | |
| Video song response to UCLA students anti-Asian rant | speaker/public | mock | unknown bystanders/target | humor | YouTube | public apology/solidarity |
| Ijeoma Olvo engaging racist troll on MLK Junior day | speaker | educate/connect/understand | unknown bystanders/media | compassion | apology/change to speakers mind | |
| everyday sexism in the UK | community/public | change norms | targets | documentation | website/Facebook | build community and awareness |
| let love happen photograph | public | change norms | bystanders who know the target | parity | online | backfired/target accused of blasphemy |
| Dickwolves (comic ’s casual use of rape) | speakers | challenge | unknown bystanders/targets | personal appeals | website/online | silenced hate speech |
| #YesAllWomen | public | raise awareness | bystanders | sharing personal experiences | ongoing / change the conversation | |
| (#direnkahkaha) #resistlaughter | speaker (political figure) in Turkey | mock/challenge/protest | bystanders who know speaker | humor/parity (women post their own laughing photos) | build awareness / solidarity | |
| Wiki-storming and edit-a-thon | public/community | change norms/educate | organizations | facts/documentation | Wikipedia | ongoing/varies |
| #SırtımızıDönüyoruz (#weturnourbacks) Turkey | speaker (president of Turkey) | challenge and protest | targets (women from a political view)/feminists/Kurds | passive resistance (turning backs to the president and public and photos of turned backs online) | twitter/political campaign of the protest (street) | build community and awareness/president responded with hate speech |