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- When Jobs noted the new Apple mini-Stores’ floors were smudge prone, he ordered all of the designers to return to the mini store “and spend the night on their hands and knees cleaning the white surface.”
- Apple spent ~$180 million on free bumpers in response to the iPhone 4 antenna flub.
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- “He [Steve Jobs] has probably given me more help and more advice than just about anybody. When I get in trouble, and when I get lost in my own vision, I’ve been fortunate to go and see him and he’s been able to show me the future a couple times when I got lost in the forest for the trees.” – Marc Benioff of Salesforce (who let Jobs have the app store domain and trademark)
This is brilliant.
This is shit.
Fire yourself.
- “My job is to not be easy on people. My job is to make them better. My job is to … take these great people we have and to push them and make them even better…” – Steve Jobs
- Jobs tried to recruit “A players” expunge “B and C” players.
Jobs tried to maintain a startup mentality (e.g., no bloated R&D).
- Apple’s “Worldwide Loyalty Team”
- Jobs product announcements at MacWorld: “Oh, and one more thing”
If a building doesn’t encourage [collaboration], you’ll lose a lot of innovation and the magic that’s sparked by serendipity. So we designed the building to make people get out of their offices and mingle in the central atrium with people they might not otherwise see.
Stories about Jobs temper and obsessions, his firing and eventual return, even his screwing over of Wozniak (over the Atari circuit board design) shaped Apple.
There’s even a web site all about Steve Jobs.com dedicated to those stories.
Think different
Insanely great