Sees past events as being more predictable than they were.
How many similar issues arise at NASA for which nothing bad happens?
Benefits?
- can act quickly
- synergy and swing
Common limitations?
- more prone to direct influence from one another
- fewer resources
Stasser’s experiment showed people talk about what they know in common, rather than what was rare/valuable.
Solomon Asch people erred in estimating the length of a line less the 1% the time when alone, but when influenced by group pressure they erred 36.8% of the time (Sunstein 2003, pp. 18-19)
Small groups can actually perform better than their best members.
You’ve been appointed to a small committee intended to look into a problem.
What six ground rules would you recommend?
Firms emerge when external TC > internal TC (e.g., search, contracting, and coordinating)
- You are more likely to get accurate feedback at the boundary.
Why couldn’t the customers take it right to the software people?
“Goldbricking in the machine shop.”
When a measure becomes a target, it ceases to be a good measure. – Marilyn