- introduction should lede, state thesis, and frame how it will be supported
- conclusion
- clever tie-in to snappy intro
- take action
- summarize: big-picture review
- historical: where are they now?
- continued importance: why should we care?
- limitations and open questions: needs more research
- future implications/predictions
- foreshadow next chapter
- for articles
- situate contribution in discipline
- what literature am I building upon or challenging?
- conclude with implications; contributions wider applicability
- background section may not be the norm
- for concepts: define, (counter)example, application, limitation
- for chapters
- ~6 sections with good titles
- sections should be 7-15 paras
article structures cases
- Minto’s Pyramid Principle
- Situation: telling the listener in story form what he already knows.
- Complication: describes the reason for your engagement, a change to a before stable
situation.
- Question: defines the scope and goal of your engagement.
- Answer: is the goal of your engagement, e.g. your finding,
- Logical order: time (cause/effect), structural (whole/parts), and degree (classify).
- Shifman’s (2011) “Anatonmy of a YouTube Meme”
- intro: anecodete, explain, theory, definition, thesis
- background
- theoretic distinctions (meme vs viral)
- approach
- analysis: common features
- conclusion: caveat, scope, 3 prisms, future research
- **Gillespie’s (2010) “The Politics of Platforms” **
- intro: anecdote, terms, goal, theory
- analysis: of platform (computational, architectural, figurative, political)
- applications: {users, advertisers, clients}, policy, edges
- conclusion: restate
- Marwick and boyd (2010) “I Tweet Honestly”
- introduction: restate abstract
- theory
- background
- approach
- analysis 1
- analysis 2
- analysis 3
