Open Codex social :: wikipedia :: wp-fundraising-slogan

2009 Nov 13 | Wikipedia's new fundraising slogan

Successful open communities must occasionally interact with closed worlds. For example, Wikipedia's openness and transparency sometimes conflict with their obligations to be responsive to the law (e.g., defamation, copyright, and human safety). Such is a consequence of becoming a notable and established institution.

A new source of tension is the "professionalization" of Wikipedia administration -- a move I otherwise commend. It appears professional marketers were asked to develop a marketing/fundraising campaign, yielding the "WIKIPEDIA FOREVER" slogan. Some Wikipedians feel this is inappropriate, arrogant, and loud -- a sentiment with which I agree. A more wiki-typical discussion of appropriate slogans can be found here.

this entry posted to social/wikipedia;
comments (6)




Posted by Longbow4u at Fri Nov 13 09:53:50 2009
I agree. The sloga is amateurish. It is hard to identify with it. If amateurs come up with something like that, it's perhaps excusable. But not for professionals. Sorry for the misspend money.

Longbow4u

Posted by James Vasile at Fri Nov 13 10:21:49 2009
I'm in the camp of people who think Wikipedia is so well defined that its fundraising/marketing success is probably not much affected by sloganeering. 

I generally applaud the move to professional services where warranted, but it needs to be done within a structure that ensures they'll derive real value from the service.  SFLC, for example, is a professional service, and we think we do a pretty good job for our projects.  Maybe some of the wiki folks should give me a ring and we can talk about how to get the most value from bringing in outside professionals for specific tasks.

Posted by GerardM at Fri Nov 13 10:48:01 2009
It is a tradition to not be impressed at the sart of the fundraising. The heart of the matter is that we do need the funding and is self inflicted damage when the fundraiser is not effective because of the noise. It should be clear; we need the money !!
Thanks,
  GerardM

Posted by Joseph Reagle at Fri Nov 13 10:54:39 2009
I suppose ultimately, the "proof is in the pudding." We'll see how it turns out. I was thinking a neat process would be to ask the community to give it some thought, then have the pros select from the top X to put their polish on it.

Also, I know corporate users of banners/ads can be quite sophisticated, watch response rates and switching ads dynamically. This gives you a good sense of what works, and what doesn't.

Posted by Benjamin Mako Hill at Sun Nov 15 19:03:04 2009
You'll see that foundation board members, advisory board members, and other closely involved with the organization and with the community expressed reservations, or more, before the campaign was launched: http://meta.wikimedia.org/wiki/Talk:Fundraising_2009/Website_Design

I didn't read any of that feedback as being anti-professional. In fact, a lot of it was just the opposite!

Posted by Joseph Reagle at Mon Nov 16 09:26:05 2009
Huh, Well, the more I hear, the more odd it seems...



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