Search and ads

PageRank

PageRanks-Example

Ad commodities

impressions
was it seen?
clicks
was the ad clicked on?
action
did the user buy or complete a survey?

Google banners?

NSA and Europe

German Chancellor Angela Merkel’s mobile tapped by NSA?

Will this lead to the end of US-EU Safe Harbor Program which allows US companies to operate under American privacy rules while doing business in Europe?

Social

Social graph

Social graph

FB:Ads

FB:Platform (2007+)

Allowing app developers access to the social graph.

FB:Sponsored Stories (2011)

FB:SS Results

TBG Digital reported a 2 billion impression test showed FB:Sponsored Stories “ad units received a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan than Facebook’s standard ad units.” (Constine 2011)

GG:Search+ (2012)

FB:Search (2013)

GG:Shared endorsements (2013)

Conclusion